EXPERIENTIA Milano Design Week 2024
Cadrega was the undisputed star of the EXPERIENTIA event during Milano Design Week 2024, captivating visitors with its striking design and accurate craftsmanship.
EXPERIENTIA is a project born from a reflection on sustainability and the relation between creativity, human beings and nature. Outside the HESSENTIA Flagship Store in via Monte di Pietà, an evocative labyrinth of ropes was set up to host the Cadrega chairs made through the technique of metal sand-casting. The result was an immersive architecture beyond rationality, where visitors could enjoy moments of escape, play and relax.
'Cadrega', as the name itself suggests, is a tribute to the city of Milan, reflecting the deep connection of Hessentia collection to the city's rich cultural heritage and its legacy of design innovation.