January 2021
Cornelio Cappellini Rebranding
The Cornelio Cappellini rebranding represents a decisive step in the stylistic evolution of the company and introduces the new HESSENTIA logo. This transformation comes from a contemporary vision of living, designed to enhance Italian craftsmanship, material research, sartorial finishes and a new aesthetic identity.
HESSENTIA | Cornelio Cappellini consolidates the company vision through collections that combine contemporary furniture design, artistic craftsmanship and attention to matter. The name HESSENTIA derives from the Latin term “essentia”, understood as the synthesis of the complexity that determines value, uniqueness and inimitability.
The rebranding involves the entire brand image, from digital communication to all activities aimed at strengthening the corporate identity. The new direction focuses on creating fluid interiors, with furniture customizable in sizes, materials and finishes, able to interact harmoniously within contemporary residences, showrooms and international interior design projects.
